Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple systems is an everyday struggle for eCommerce marketers. As personal privacy guidelines get more stringent and browsers restrict tracking abilities, exact information becomes tougher to record.
Pixels are very easy to set up, however can be obstructed by advertisement blockers and personal privacy tools. That's why online marketers are turning to server-side monitoring remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and processing user information off the client's web browser. This brings about far better performance, improved user experience, and the capability to abide by information personal privacy laws.
By filling a monitoring script directly on the server, S2S tracks interactions without depending on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser constraints and advertisement blockers and gives extra control over what information is shown to each supplier.
It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to abide by data privacy regulations. Nevertheless, executing S2S Tracking requires a huge financial investment in hardware and software as well as specialized employees. This makes it a costly option for smaller sized brand names. Furthermore, the initial arrangement can be lengthy. However, once the system is running, it can supply precise data to all advertising and marketing channels in real-time.
Advantages of S2S Postback Link Tracking
Consequently, it delivers reputable conversion tracking for iGaming affiliates to maximize campaigns, reduce lost ad invest and increase ROI. It likewise offers remarkable accuracy and dependability compared to Pixel Tracking which is why it's the recommended technique for the majority of affiliate systems, networks and online marketers.
Pixels are very easy to set up as they just call for a piece of HTML code in the conversion web page, however they are commonly limited by web browser constraints (e.g. cookie-blockers and Safari ITP) leading to imprecise tracking and less specific attribution. Furthermore, pixels can be conveniently blocked by ad-blockers, causing privacy issues for customers. S2S is a much more reputable and exact tracking technique that removes cookie-based limitations and guarantees customer data protection while likewise giving enhanced safety attributes for fraud prevention. This makes it an excellent selection for high-stakes campaigns and app installs where an exact conversion matter is essential. S2S can likewise supply extra precise attribution information for mobile projects and advertisement delivery.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring functions by placing a piece of HTML code on your site that sends out information to the advertisement system. It's relatively easy to set up however is prone to safety threats like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side monitoring bypasses these constraints by sending out conversion information directly from the analytics platform's server to the individual's gadget. This enhances monitoring precision and permits organizations to record offline conversions such as phone calls or in-store transactions. Server-side tracking is also more protected and assists companies abide by stringent information security legislations like GDPR or CCPA.
As personal privacy plans end up being a lot marketing performance reports more limiting and web browsers restrict tracking capacities, marketing experts require a far better means to check their projects. This is why a lot more marketing experts are changing far from pixels towards sophisticated analytics server-side tracking.
Final thoughts
Server-side tracking is the way to go for data-driven marketing. It bypasses browser constraints, advertisement blockers, and personal privacy setups to gather and send real-time conversion data to analytics systems. It is extra trusted, safe and secure, and exact than pixel tracking and provides companies more control over their information collection procedures.
With advertisement stopping and privacy rules obtaining a lot more stringent, online marketers are searching for alternatives to typical pixel monitoring. Server-to-server tracking is one option that gives substantial advantages over pixel tracking. It's even more durable, future-proof, and enables you to capture a bigger amount of conversion data across systems. Nevertheless, it requires a substantial financial investment in facilities and technical expertise. The good news is, options like RedTrack offer prefabricated web servers that can integrate with significant analytics systems without the need for considerable advancement resources.